Privacy policy
Last updated: May 21, 2026
This Privacy Policy explains how Winest GmbH, operating the WYNCH online store at https://wynch.wine (the "Site", "WYNCH", "we", "us" or "our"), collects, uses and protects personal data when you visit the Site, place an order, create an account, join our loyalty program, contact us or otherwise use our services (the "Services").
Controller
The controller responsible for the processing of personal data is:
Winest GmbH
Schönhauser Allee 163
10435 Berlin
Germany
Email: hi@wynch.wine
Phone: +49 1522 2062544
Commercial register: Amtsgericht Berlin-Charlottenburg, HRB 266522 B
VAT ID: DE452730429
What Personal Data We Process
Depending on how you use the Services, we may process the following categories of personal data:
- Contact details, such as name, email address, telephone number, billing address and delivery address.
- Order and payment-related information, such as ordered products, order history, delivery status, payment confirmation and refund information. Payment card data is processed by our payment service providers and is not stored by us in full.
- Account and loyalty program information, such as account login data, saved preferences, rewards, credits, referrals and communication preferences.
- Customer support information, such as messages, requests, complaints and feedback you send to us.
- Technical and usage data, such as IP address, device information, browser type, pages viewed, referring URLs, cookie identifiers and similar analytics information.
- Marketing interaction data, such as newsletter subscriptions, consent records, email engagement and advertising preferences.
How We Use Personal Data
We process personal data for the following purposes:
- To operate the Site and provide the Services.
- To process orders, payments, delivery, returns, refunds and customer accounts.
- To verify age or eligibility where required for the sale and delivery of alcoholic beverages.
- To provide customer support and respond to inquiries.
- To administer loyalty, referral, gift card or promotional features.
- To send service messages, order confirmations and transactional notifications.
- To send marketing communications where you have consented or where permitted by law.
- To improve, secure and personalize the Site and Services.
- To prevent fraud, misuse and unauthorized access.
- To comply with legal obligations, tax, accounting and regulatory requirements.
Legal Bases
Where the General Data Protection Regulation (GDPR) applies, we rely on the following legal bases:
- Performance of a contract or steps prior to entering into a contract, for example to process orders and provide customer accounts.
- Compliance with legal obligations, for example tax, accounting, consumer protection and age-related obligations.
- Your consent, for example for certain cookies, newsletters or marketing communications.
- Our legitimate interests, for example to secure the Site, prevent fraud, improve our Services and respond to customer inquiries, provided that your interests and fundamental rights do not override those interests.
Cookies And Similar Technologies
We use cookies and similar technologies to operate the Site, remember preferences, analyze performance, support checkout, prevent fraud and provide marketing features. Some cookies are necessary for the Site to work. Other cookies are used only where permitted by law or where you have given consent. You can adjust cookie settings in your browser and, where available, through our cookie preference tools.
Shopify powers our store and may use cookies and similar technologies to provide the ecommerce platform. More information about Shopify cookies is available at https://www.shopify.com/legal/cookies.
Recipients And Service Providers
We may share personal data with service providers and partners who help us provide the Services, including:
- Shopify, our ecommerce platform provider.
- Payment processors and fraud prevention providers.
- Shipping, logistics and fulfillment providers.
- Email, SMS, customer support and marketing service providers.
- Analytics, advertising and cookie technology providers, where permitted.
- Professional advisers, authorities, courts or regulators where required by law or necessary to protect our rights.
These recipients process data only as permitted by applicable law and, where required, under appropriate data processing agreements.
International Transfers
Some service providers may process personal data outside the European Economic Area. Where this happens, we rely on appropriate safeguards, such as adequacy decisions, Standard Contractual Clauses or other transfer mechanisms recognized by applicable data protection law.
Retention
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, including to provide the Services, comply with legal retention obligations, resolve disputes and enforce agreements. Retention periods may differ depending on the type of data and applicable legal requirements.
Your Rights
Subject to applicable law, you may have the right to:
- Request access to your personal data.
- Request correction of inaccurate personal data.
- Request deletion of your personal data.
- Request restriction of processing.
- Object to processing based on legitimate interests.
- Withdraw consent where processing is based on consent.
- Receive personal data in a portable format where applicable.
- Lodge a complaint with a data protection supervisory authority.
To exercise your rights, contact us at hi@wynch.wine. We may need to verify your identity before responding.
Marketing Communications
If you subscribe to marketing communications, you may unsubscribe at any time using the unsubscribe link in our messages or by contacting us. Even if you opt out of marketing, we may still send transactional or service-related messages, such as order confirmations and delivery updates.
Children
The Services are not intended for children. We do not knowingly collect personal data from children. Because we sell alcoholic beverages, customers must meet the applicable legal age requirements for purchasing alcohol.
Security
We use technical and organizational measures designed to protect personal data. However, no online service can be guaranteed to be completely secure. Please contact us immediately if you believe your account or data has been compromised.
Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. Please review their privacy notices before providing personal data.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.
Contact
If you have questions about this Privacy Policy or our data protection practices, contact:
Winest GmbH
Schönhauser Allee 163
10435 Berlin
Germany
Email: hi@wynch.wine
Phone: +49 1522 2062544